Vicki's Book News and Articles

Business: Promotional Material

Written by Vicki Hinze

On December 28, 2010

Vicki Hinze © 2000-2011

Promotional Material

Vicki Hinze © 2004

I have a book coming out in five months and I need to order some promotional material. Local printers are outrageous. Any suggestions on where else might be less expensive and still produce quality work? Also, where do I go for giveaway items?

You can spend a week researching printing sources online, and when you’re done what you’ll find is that you have a gazillion options. I use for the following reasons:

1. They produce quality work.

2. They guarantee theirs will be the lowest price. If it isn’t, they’ll match.

3. The process is simple to use. I email my artwork. Stan calls to ask what I want and then faxes me the forms. I fill them out and fax them back. Next thing I know, the stuff is being shipped and/or arriving. That’s a simple and pain-free system and I appreciate both.

A good example is on bookmarks. All over, they average about $380 per 10,000. Megacolor does 4 x 6 postcards, then cuts them in half, so you need only order 5,000 to net 10,000 bookmarks. They use 100# cover stock, coated, printed 4/1 which is full color on front and black ink on back. Their charge is $175, plus $15 for cutting the postcards in two to make 2 x 6 bookmarks, which is one of the standard sizes.

I like doing business with companies who save me money. 🙂

As for promotional giveaways, it depends on what you’ve got in mind. I’ve done business often with, which was in its former life. I’ve also purchased items at and through various other suppliers, such as Oriental Trading Company and local stores. It really does depend on what you want to buy.

Regardless, I recommend you shop because prices vary wildly across the net and in brick and mortar stores.


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