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FTC MOVES TO REGULATE BLOGS

Written by Vicki Hinze

On December 26, 2010

I’ve gotten several emails on this, so I thought I’d address the matter here.

Yes, I have heard that the FTC (Federal Trade Commission) is moving to regulate blogs.  What I’ve found in looking at this, is that the attempt has to do with truth in advertising on blogs, not the content of blogs.

It does impact reviewer sites and authors in that if you provide a book for review and the book isn’t returned to you, that must be disclosed by the reviewer or review site.

Thus far, in what I’ve learned, a simple note (main page of site to avoid constant repetition) stating “A copy of the books reviewed on this site were provided by publishers, publicists, authors, or other interested parties.”

At the time of this post, I haven’t seen or heard of other requirements that this statement wouldn’t cover.  If and when I do, I’ll pass along what I learn.

Blessings,

Vicki

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